It has been observed that the effective application of most of the CRMs is a complex process. As a result, regardless of their experience and skill, all types of users struggle to learn using them.
CRMs deliver a number of features and benefits that are extremely critical for the sales managers. This includes centralized management of customer account, and tracking and reporting off sales opportunities. In most of the cases, the management wants all their sales representatives to utilize the CRM for receiving essential information relating to the customers and analytics relating to the sales cycle. However, many sales representatives consider this process to be a wasteful practice because there is almost no return for them on the entry time invested